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Secrets for Strategic Naming

An exploration of the process behind naming a brand.
Follow Us A name is one of the most recognizable elements of a brand and in all but rare instances, is the primary building block for the rest of the brand’s identity. Whether we… http://thinkjoule.com/blog/2016/12/whats-name/

Game Changers

We love clients who are strategically brave—those who are willing to take a leap of faith and get behind a great idea. An idea, of course, grounded in strategy. It takes a strong brand platform and self-confidence to launch a strategically brave advertisi…
Follow Us We love clients who are strategically brave—those who are willing to take a leap of faith and get behind a great idea. An idea, of course, grounded in strategy. It takes… http://thinkjoule.com/blog/2014/12/game-changers/