Pacific NW Properties is a people company who pride themselves in having great and sustainable relationships with their tenants and partners. They specialize in the development, acquisition, ownership and property management of multi-tenant light industrial parks. The market knows them as “the top business park operator” in Portland or “one of the best landlords” in town.
Plan and conduct custom discovery workshop
Capture and distill
Present key findings/recommendations
Define deliverables and strategic plan for implementation
When they approached Think Joule, they were going through a succession/transition. It was very important to the new management team to define the values and principles which had been instilled for so many years, while at the same time constantly finding ways to improve, evolve and grow.
Over the course of several weeks, PNWP partnered with Think Joule to hone in on the shared values that would bring unity and alignment across the company. We led a series of discovery workshops designed to let every voice be heard. In answer to the question "what get's you excited to come to work every day, why do you exist?" we successfully defined their North Star and distilled the essence of their company to: "We exist to help make people's dreams come true."
The aspirational and motivational nature of this statement infused a sense of purpose and pride that resonated across the entire company and became the tether for their core purpose and values.