Soletta

A Stylish Boutique Identity 

Services Brand Strategy / Collateral Materials / Logo & Identity / Messaging / Website

An upscale new shoe boutique near Portland needed a sexy and sophisticated brand to match its carefully curated and fashion-forward design aesthetic.

Think Joule developed an identity that conveyed the right mix of high design and modern chic. A warm palette and clean, elegant logo captured the spirit of the owner’s design sensibilities.

A simple, engaging web presence allowed the small boutique to highlight their offerings within an easy-to-maintain content management system.

Bringing Hearts & Smokin' Hot Soles Together

Positioned to get to know their clients so each visit to the store pairs a fashionable sole with a fashionable soul, the brand promises a shopping experience that leaves the customers happy and cared for with a mouth-watering inventory of hand selected fashion-forward shoes.