Vigillo Email Campaigns

Deploying Customer Engagement

Services ADVERTISING / ART DIRECTION / BRAND STRATEGY / COPYWRITING / DIGITAL STRATEGY / GRAPHIC DESIGN / HTML / MESSAGING MOTION GRAPHICS / VIDEO STORYBOARDS / VIDEO PRODUCTION

Vigillo came to us to help them develop an innovative, on-brand communication strategy to nurture and engage their prospects and customer base. When we took over Vigillo's communication our first task was to audit every communication type that the company sent and develop the strategy for an optimal brand experience across every touchpoint.

Challenges

  • Ad hoc silo'd approach to customer outreach
  • Employees crafted their own emailsĀ 
  • Messaging was inconsistent
  • Communication types were mixed (educational, upsell, action-required etc.)
  • Hierarchy of information was confusing
  • Brand was ignored or interpreted by individuals sending emails
  • No central email platform

Deliverables

  • Crafted the user journey
  • Identified specific communication types
  • Created headers and design elements to differentiate content type
  • Designed scalable, responsive branded templates
  • Designed modular HTML block types for flexibility
  • Created Editorial Calendar
  • Established trust with personalized email sender/signature
  • Developed hierarchy of messaging with clear CTA
  • Crafted content to be benefit drivenĀ 
  • A/B Testing of Subject Lines/Pre header text
  • Development of Campaign series as well as one-off Emails
  • Custom landing pages with forms
  • Created library of enticing infographics
  • Managing Hubspot integrated with Salesforce

Results

Vigillo has a robust and strategic communication plan complete with a carefully crafted Editorial Calendar that allows for cross promotion on blogs, social media and advertising. The library of HTML templates are flexible to offer fresh ways of presenting content while staying on-brand. The result is high recipient engagement with full reporting and the ability to adjust campaigns to provide the highest value for both Vigillo and their audience.