April 02, 2014

Concrete Creatives

Much has been written about the characteristics of Gen Y, at 70 million strong, a generation almost as large as the Baby Boomers. This great swell of individuals will have much to say about how our world unfurls in the future. Their purchasing decisions will drive the behavior of companies all over the planet. Understanding this vast group, what influences them, how they make decisions and what is most dear to them is fodder for everyone from educators to manufacturers. Joule believes that slic… Read More...