J Carlos Fitlab

Brand Fitness


Fitness guru, Carlos Valdez approached us at a critical evolution in his practice. Having built a successful personal training business, he was having trouble reaching new clientele and effectively communicating the personalized service he provides. His business name and identity were sorely outdated and did not reflect the high quality and dynamic programming offered. 

The Logo

A larger than life personality hailing from Puerto Rico, we felt his greatest asset was the magnetism of his persona. Clients came to Therapeutic Trainers Network for one reason – to workout with Carlos. Part coach, part therapist, part magician, clients can count on improving all aspects of life through their workouts. We recommended a name change to J. Carlos Fitness Labs and a bold recognizable logo. 

We created a library of template based materials that can be easily customized and updated. Bringing strong brand consistency across all of his materials successfully elevated his brand to be as bold and dynamic as its owner. The new brand was unveiled at a new location and brings high visibility and new client inquiries daily.