KOIN Tower Media Wall 

A Blank Canvas 

Services Animation / Art Direction / Brand Strategy / Digital Strategy / Event Planning / Graphic Design / Messaging

Project Goal

Transform KOIN Tower’s investment in a large multi-media video wall, for their recently renovated lobby, into a dynamic digital installation that reinforces the KOIN brand, celebrates iconic Portland and emphasizes KOIN's connection to the city and surrounding community. 


Conceptualize a robust framework to guide programming and create a dynamic and evolving Run of Show using a combination of thoughtful, intentional and carefully curated sourced and custom assets including motion graphics, full-screen takeovers, stylized photos, videos, RSS and social media feeds.


The Media Wall is the largest in the city, featuring an impressive 32-screens with a combined resolution of 3840x4320 pixels. Our challenge was to take a completely blank slate and create programming to be simultaneously dynamic and engaging, but also easy to maintain and evolve. 


  • Programming: content strategy and foundational Run of Show
  • Collaborate with hardware partners MTek and software partners Postano on all aspects of implementation
  • Design custom content for full-screen takeovers for daily use and special events such as Design Week Portland
  • Strategize & develop monthly editorial calendars
  • Design branded assets including stylized photos, graphical social media displays, custom animations and motion graphics
  • Evolve and expand the asset library by facilitating collaborations and partnerships


KOIN Tower has become an award-winning project for the newly activated lobby space. By fully integrating the brand into this dynamic installation, guests and tenants alike are welcomed into a fully immersive brand experience.