When Gramor Development approached Think Joule they needed a brand and they needed it fast. As the developers of the new Vancouver Waterfront, a $250 million, 31-city block development, they were poised to be first to market with the grand opening of a new boutique apartment building. In collaboration with property managers Greystar, Think Joule leapt into action and delivered a full brand story, identity, and marketing materials in just 6 weeks.
Our goal was to develop a unique brand identity to bring awareness to the property and position as a desirable place to live. Inspired by the building's unique south-facing waterfront location, we designed the brand to be reminiscent of sunrises and sunsets and visually represent the quality of changing light in the skyline.
As part of an active construction zone, the property didn’t currently reflect the future state of the neighborhood. We developed the brand materials to embrace the transition from an unknown neighborhood into a highly-coveted location with a direct connection to the waterfront, world-class amenities and health and well-being benefits. By positioning Rediviva as the clear apartment choice for those seeking a once-in-a-lifetime opportunity, we sought to appeal to adventurous and imaginative early adopters.
Brand identity development and positioning strategy
- Tagline, high-level messaging and core copywriting
- Marketing materials suite including business cards, stationery set and leasing brochure
- Temporary exterior signage package including windmasters, flag banners and leasing trailer wraps
HTML email campaign to announce the brand launch to prospects
Rediviva is currently experiencing robust pre-leasing and has garnered much interest from prospects.