After naming and branding this burgeoning new apartment community , Think Joule was tasked with creating a holistic expression that would seamlessly weave together the retail and residential aspects of the property.

As part of the strategy to establish place, our goal was to activate the property through energetic, high fashion photography. We cast a diverse group of models and set to break out of the cliché of clinking wine glasses, walking dogs, cyclists and ladies with shopping bags typically associated with luxury apartment marketing.

Edlen and Co. approached Think Joule as they were undergoing a transition from their former company, Gerding Edlen Development (GED), a national leader in sustainable real estate development and one of the country’s foremost urban mixed-use development companies…

The work is cutting-edge. The mechanics are complex, technical and dry: compliance, regulations, safety procedures…the language hardly inspires passion, even though the idea does.

After years of preparation and planning, Washington County was ready to transform its 100-acre fairground complex into a completely reimagined events campus which included the construction of a brand new, high-tech, state-of-the-art events center…

Ten years of having the privilege of delivering brands to a growing roster of clients with fabulous collaborative partners makes us want to pinch ourselves. We get to do this every day – how’d we get this gig? We know we have it good…