Bluewire

A cutting edge SaaS brand

Project Goals

As a start-up disrupting the industry, Bluewire needed to introduce themselves as visionaries and thought leaders AND tell a concise story for people to easily understand what they do and how to get onboard.

Strategy

The work is cutting-edge. The mechanics are complex, technical and dry: compliance, regulations, safety procedures…the language hardly inspires passion, even though the idea does. After multiple rounds of discovery, Think Joule developed the brand story with two central goals in mind: humanize the brand and bring simplicity to complexity.

Challenges

Unique, futuristic and completely unseen before in the trucking industry, the brand needed to communicate that the company and product offering were revolutionary and the team behind the product were seasoned and credible.

Highlights

• Custom graphics that serve to both humanize the brand and make Bluewire immediately recognizable in the trucking industry

• Using graphics and visualization to communicate the story of who they are, what they do and what they offer, makes the complex simple and easy to digest

Result

The brand established their professional presence and validated their credibility as a champion of the industry, which made it possible for them to raise the funds necessary to turn their start-up into a full-fledged disruptor.