Services: Brand Refresh, Brand Strategy, Collateral Materials, Copywriting, Digital Strategy, Graphic Design, HTML, Messaging, Website
Brightworks
Rising Above Complexity to Offer Perspective
Partners
The Challenge
Brightworks Sustainability provides leadership and clarity to the complexity of implementing sustainability and ESG programs for businesses and corporations across all industries. Their clients are faced with making sense of the constant evolution and changes in best practices and creating meaningful sustainability change in their organizations. Brightworks engaged us to refresh their brand to symbolize the clarity and perspective they are able to offer their clients.
Strategy
For their brand refresh we infused airy, minimalistic and atmospheric qualities that allows their brand to serve as a sophisticated backdrop for information and an example of clarity. With generous use of clean, white space, monochromatic color schemes and custom iconography we breathe transparency, simplicity and precision into their multifaceted work.
Brand Implementation
Once the brand assets were developed and we had established a foundation for the new brand look and feel, along with Brightworks leadership, we partnered with the talented development team at Graybox to set about redesigning the website. In the world of sustainability and constant change, Brightworks’ service offers clients the ability to rise above the noise and gain perspective and clarity - their website needed to achieve this same high bar showcasing their expertise and deep portfolio of work samples.
Results
We worked with the Brightworks team to successfully integrate the brand across all print and digital assets, elevating their materials and creating a sophisticated, atmospheric and recognizable brand platform.
