Services: Brand Strategy, Collateral Materials, Digital Strategy, Logo & Identity, Messaging, Naming, Stationery, UX/UI, Website
Center for Career Exploration
A Far + Wise Initiative
Branching Out
Following the successful rebrand of an established nonprofit into an independent nonprofit, Far + Wise entrusted us to help shape their latest venture — Center for Career Exploration (CCE). The initiative introduced students to trade & professional programming by way of camps, classes and skill-building opportunities through close partnership with local businesses, nonprofits, and public agencies.
Birds of the Same Feather
Drawing on a deep understanding of the Far + Wise brand and their goal to create a standalone organization with close ties to the parent organization— we crafted a strategic approach. We understood the importance of maintaining continuity between the Far + Wise brand and the CCE initiative to reinforce their collective impact on local students by exposing all Blaine County students to a wide range of educational and career options.
A Flight Path to Success
We created a standalone website and supporting collateral materials, as well as designed a logo that seamlessly extends the Far + Wise brand. This included custom iconography and graphics tailored to align with CCE's objectives. Forging a cohesive link between the established brand and new initiative, we advanced stakeholders' understanding and awareness of the programs and opportunities offered to students.
