Services: Brand Strategy, Collateral Materials, Copyediting, Environmental Design, Logo & Identity, Messaging, Naming, Signage & Wayfinding, Website
Jasper Apartments
A Sanctuary Between City Living and Treetop Living
Reclaiming Calm in a Bustling Transit Corridor
Under new ownership, Jasper Apartments needed a complete brand refresh to reposition the property in Portland’s competitive rental market. Located at a busy intersection in North Portland, Jasper Apartments sits between a high-traffic transit corridor and a quiet canopy of trees, offering a rare blend of urban convenience and treetop escape. While its location offered the best of both worlds, the existing brand—an eclectic mix of styles from the previous ownership—lacked cohesion and failed to communicate the property’s true appeal.
A Brand that Breathes
Our goal was to reposition Jasper as a place of calm—an inviting refuge where residents could step away from the noise of the neighborhood. To recenter Jasper as a retreat, we started by developing a cohesive and calming brand identity to replace the previous hodgepodge aesthetic. The refined logo, nature-inspired color palette, clean typography, and crisp, defined design elements helped reinforce Jasper’s connection to its tree-canopied surroundings.
A Welcome Reintroduction to the Neighborhood
In addition to a fresh visual identity, we reimagined the leasing materials to reflect the tranquility of the physical space to make prospective renters feel at home before they even stepped through the door. Signage became a critical touchpoint, offering a refreshed street presence. Thoughtfully placed exterior signage ensured a seamless entry experience while color drenched leasing signage with evocative outdoor imagery offers a soothing visual pause amidst the urban landscape.
The Outcome
With its refreshed identity, Jasper Apartments now stands out for what it truly is: a peaceful, welcoming home amidst Portland’s dynamic urban landscape. The rebrand not only enhanced Jasper’s street presence but also redefined the experience for those who call it home.
