RiverWest

Welcome to the All-New Vancouver Waterfront.

The owners of RiverWest approached Think Joule to develop the brand for a premier mixed-use apartment building in a new neighborhood rising on the banks of the Columbia River. The family-owned building would be one of first to market and they wanted to create a marquee project to enhance the entire neighborhood.

They had a name and a logo, but lacked a complete brand package and found the existing logo challenging to apply to materials. They wanted a holistic brand package to represent the project and also influence the interior materials and finishes.

Inspiration: The Columbia River

In order to create a stylish, strong and enduring brand, we turned to the river. With prime waterfront location and condo-quality apartments, we sought to honor the building's storied surroundings while also pointing to the future and what would come. First, we refined the existing mark and introduced a Pacific NW palette that mirrors the richness of the Columbia: indigo, fog, fresh water, foam and emerald.

A Boutique Brand

The owners wanted the brand and built environment to mirror a boutique hotel experience for residents every day. As a result, the brand is fully integrated into every touchpoint throughout the project from leasing materials to interior finishes to sigange and wayfinding and art installations. There are even branded umbrellas in the lobby for residents to borrow on drizzly NW days.

Deliverables

• Brand Identity Package

• Brand Story and Messaging

• Website Assets Development and Consultation

• Entryway Signage

• Exterior Signage

• Interior Wayfinding

• Environmental Art Installation

Stylish. Intelligent. Personal. Yours.

RiverWest continues to be family-owned and operated and is a thriving hub at the heart of The Waterfront. Lease-up is going strong and we continue to be engaged to maintain the brand and elevate the user experience at every touchpoint.