Wildwood Realty

Wildwood Realty is a team of house hunting experts and real estate matchmakers dedicated to their clients from first touch to long after sales conclude.. 

Project Goal

Develop a strong foundational brand platform to appeal across a broad market. Design and develop a responsive website with special consideration for use on mobile. 

Strategy

Evolve the brand to be recognizable and modern, yet simultaneously future proof and timeless. Increase online relevancy by developing a strong universal campaign, leveraging personal and aspirational lifestyle images to target specific markets.

We started by developing themes and moodboards for select rooms and spaces throughout the 6-floor project in the former Towne Storage building. The themes helped guide a process in which we identified a variety of iconic landmarks and quirky characteristics that could be woven into custom environmental graphics. Our goal was to create an experience that was distinctly Portland.

 Challenges

• Evolve a brand that had just come online

• Stand out in a highly saturated market

• Design a mobile first website

• Incorporate sophisticated touches at economical prices for high rates of use/distribution

Deliverables

• Brand identity and asset expansion including primary and secondary logomarks

• Tagline, Vision/Mission Statement 

• "We Specialize in You" Campaign 

• Full stationery suite, including Soft Touch business cards and custom email signatures 

• Visually impactful e-flyer template to increase broker communications 

• Elegant curbside listing signage with visibility of 100 feet 

• Highly responsive website with integrated RMLS and IDX Broker

Results

Our client has reported back tremendous response to the new Wildwood Realty brand and has won multiple coveted listings due directly to the increased online presence. The agency has also attracted several new brokers to work exclusively as Wildwood Realty agents.