December 06, 2016

Secrets for Strategic Naming

A name is one of the most recognizable elements of a brand and in all but rare instances, is the primary building block for the rest of the brand’s identity. Whether we are building a new brand or refreshing an existing brand, we always start with the name as the foundation. In our office we love the process of naming. Naming is creative. Naming is fun. Naming is imaginative. Naming can also be stressful and challenging. Why challenging? Because names are subjective. A name that evokes a speci… Read More...
The year was 2011—it was a big year for me. 2011 was the year I graduated from college, the year I got my first apartment, the year Think Joule liked me so much they put a ring on it and took me on as a designer. 2011 was also the year I went to the very first Portland Creative Mornings. A few months after my graduation from PSU I was still feeling a bit homesick for college life. When I heard that Kate Bingaman-Burt, one of my favorite professors, was doing a talk in Portland, I leapt at the ch… Read More...
August 24, 2016

Strong, Smart & Bold

Last Saturday, August 20th, Team Joule participated in the first ever Rappel for Her event in support of Girls Inc of the Pacific NW. We were so excited to participate in the event and honor an organization that is near and dear to our hearts. Thanks to bounteous donations from friends, family and supporters we were able to raise $3,356 and send three team members Over the Edge. Erica, Bre and Danielle rappelled 240 feet down the face of the 200 Market building as I cheered them on from below.… Read More...
July 11, 2016

Rappel for Her

Girls Inc. of the Pacific Northwest inspires girls ages 6-18 to be Strong, Smart and Bold. In honor of the 1,500 girls that are served annually, Girls Inc. is calling on the community to be bold as well. Rappel for Her gives fundraisers who raise a minimum of $1,000 a once-in-a-lifetime opportunity to rappel 16 stories down the 200 Market building in downtown Portland. All proceeds will benefit Girls Inc. of the Pacific Northwest. In order to rappel, we need to raise $1,000 and we need your he… Read More...
T J : Where were you before you came to Think Joule? What were you doing?Jamie: "I've been working as a chef for the last nine years. A chef essentially creates highly customized dining experiences for a wide range of events that are unique to every client. That work translates very naturally to brand. The high level of customization and the necessary attention to detail is all part of the work I do here at Joule, cooking up some serious brand strategy."    Q: How did you hear about Think Joul… Read More...
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