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Wildwood Realty, a burgeoning real estate company, approached Think Joule with little more than a logo shortly after their brand launch. They knew that their company's success was dependent on building a strong and recognizable brand to compete in a highly saturated housing market, yet they had just invested in materials for their new office space to reflect their existing brand. Our challenge was to evolve the brand from its fledging state without abandoning its newly established roots.  Rev… Read More...
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February 23, 2018

Travel Journal: Venice

What inspirations are you bringing back to Think Joule? Patterns, colors and vibrancy Attention to detail, no aspect of any design is unimportant. It all counts and needs to be designed thoughtfully. Functional, simple and cost-effective wayfinding is THE BEST. The simple painted typographic signs throughout the city made it possible to navigate the tiny corridors that makeup up Venice. There are thousands of solutions for the same design problem, you just need to find the one that makes s… Read More...
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June 28, 2017

Our Studio Runs On...

Our small and mighty studio runs on dedication, discipline, deadlines and a tool kit carefully curated for inspired productivity. Before we get into the full kit, here are our work stations: Apple Hardware: We are Apple devotees—15” MacBook Pros, 27” Thunderbolt Displays and iPhone 6’s, to be specific. Adobe Software: From Dreamweaver to InDesign, Photoshop to Illustrator and everything in between, Creative Cloud is central to the work we produce.   Think Whiteboard, Sharpies & Pos… Read More...
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December 06, 2016

Secrets for Strategic Naming

A name is one of the most recognizable elements of a brand and in all but rare instances, is the primary building block for the rest of the brand’s identity. Whether we are building a new brand or refreshing an existing brand, we always start with the name as the foundation. In our office we love the process of naming. Naming is creative. Naming is fun. Naming is imaginative. Naming can also be stressful and challenging. Why challenging? Because names are subjective. A name that evokes a speci… Read More...
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The year was 2011—it was a big year for me. 2011 was the year I graduated from college, the year I got my first apartment, the year Think Joule liked me so much they put a ring on it and took me on as a designer. 2011 was also the year I went to the very first Portland Creative Mornings. A few months after my graduation from PSU I was still feeling a bit homesick for college life. When I heard that Kate Bingaman-Burt, one of my favorite professors, was doing a talk in Portland, I leapt at the ch… Read More...
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