WALSH Construction Co.

Building value in the Pacific Northwest for more
than 50 years. 

Project Goals

Inspired by Autodesk’s mission and tagline “Make Anything,” and their commitment to integrate into the local vibe of the cities they choose to call home, in collaboration with the amazing design team at Mackenzie, we worked to transform spaces throughout the building with bold graphic installations that represent Oregon and the PNW.

Strategy

We started by developing themes and moodboards for select rooms and spaces throughout the 6-floor project in the former Towne Storage building. The themes helped guide a process in which we identified a variety of iconic landmarks and quirky characteristics that could be woven into custom environmental graphics. Our goal was to create an experience that was distinctly Portland.

Challenges

• Saturated marketplace with good competition meant the brand had to rise above

• Unifying each location with consistent use of brand fonts, colors, messaging and assets

• Identity and name confusion with the Chicago based Walsh Group who recently moved into the PNW

• Articulating a shared vision for the company that remained true to their core values and positioned them for the future state of the company

Deliverables

• Evaluate and audit all print and digital communications assets

• Unified brand guidelines and stationery suite for Portland, Seattle and Tacoma offices 

• Core copywriting to create standardized messaging across  all materials 

• Branded marketing materials, including brochure, booth design and branded swag, to communicate the WALSH culture and values and present a fun, rewarding career path to college students during recruiting fairs

• Editable RFP and PowerPoint templates for internal use to present clients with services and capabilities 

• Branded newsletters, The Addedum and The Spec Sheet, to maximize internal and external communications, respectively 

• Prominent safety compliant jobsite signage that is recognizable and communicates identity 

• Creative art direction for active "from field to office" photo shoots with photographer Aaron Lee

• Central asset library of all materials for use across all locations 

Results

WALSH has a clearly defined brand with dedicated materials that communicate their value, build upon their reputation and articulate their brand story and message. Their materials are helping them attract clients and talent to all three locations.