Greystar

Having partnered on numerous mutil-family and commercial projects, Think Joule has enjoyed a long working relationship with Greystar. This time, however, the project was more personal in nature — Greystar needed help with their own brand. They were struggling to shake their international corporate perception and reach recruits at the local level, so they employed Think Joule to help create an energized recruiting campaign to attract new hires. 

Project Goal

With positions available ranging from entry-level to seasoned, the goal of this campaign was to appeal to a wide range of applicants and promote available positions by sharing what it means to #BEgreystar

Strategy

Having witnessed first-hand the power of photography in our other projects together, Greystar agreed to let Joule conduct a photoshoot. Back in action with one of our favorite collaborators, photographer extraordinaire Aaron Lee Photo to capture the essence of Greystar —heart, hustle, drive, energy, enthusiasm and talent. 

Application

We wanted to show a range of applicants in a variety of roles ranging from maintenance to administrative to corporate. By mixing gender and age conventions, we were able to communicate that Greystar has a position for all folks in all career stages. 

Result

Armed with a suite of materials, the campaign has transcended the local level and is now being used nationally to aid recruitment efforts. Greystar has experienced a tremendous uptick in new applicants due to the wide reach of the recruiting campaign.