Mercato Grove

206 luxury apartments, 6 all-star restaurants, 1 amazing suburban location. Over 2 years in the making.

The developers of Mercato Grove had a vision—they wanted to create a new kind of apartment community: a seamless weaving of retail and residential, offering residents the very best of downtown Portland in a convenient suburban location.

We knew that in order to have broad appeal we needed to position the property as a desirable, enticing destination for residents and visitors alike. As part of our strategy to establish place, we chose to embrace and elevate the suburban location as part of the name, leaning into the idea of "the undowntown". We recommended that we use a single name for the entire community to further enhance the relationship to the retail and dining scene—Mercato Grove, a hospitality-inspired, destination-focused name that could serve the entire community.

Mercato Grove—it’s all here

Our next objective was to create the brand story and messaging to communicate all of the truly exceptional features and amenities of the community.

Your destination for fabulous

Amenities for days, treasured local restaurants and the most showstopping apartments in the Portland area.

At the intersection of SW Kruse Way and SW Boones Ferry Road in Lake Oswego, Mercato Grove combines the charm and character of an established residential community with abundant wellness amenities and a thriving local food scene to create a new kind of residential and retail destination unlike anything available outside the urban core.

• Imbibe: 6 excellent food and drink choices from local restaurant group, ChefStable

• Craft: Maker space with kitchen and swap-n-share community pantry

• Nurture: Outdoor pool with sun shelf, aromatherapy steam room & infrared therapy

• Unwind: Library parlor, fireside whiskey lounge, arcade & game room

• Delight: Public art installations and unexpected outdoor areas - like a thriving duck habitat

To showcase the Mercato Grove experience, we created a full suite of materials, bringing the property’s vibrant energy to life across all channels. We conducted several photoshoots to capture the property and worked with local videographer Brian Burke to record a large-scale mural installation and create a series of promotional videos. Our approach was to focus on everything Mercato Grove has to offer and strengthen the brand presence through every touchpoint from the website to digital and print ads and a robust social media presence.

Flocking to the 'burbs

Our goal was to generate widespread excitement and drive awareness for the property. Due to a strong identity and a strategic campaign, Mercato Grove has transformed the perception of the suburbs and is now established as a thriving new neighborhood for all of Portland to enjoy. Leasing is well underway and the retail community is thriving.