Services: Brand Strategy, Collateral Materials, Copywriting, Environmental Graphics, Logo & Identity, Messaging, Naming, Photography, Signage, Website
Awards: Indigo Awards 2023, Silver in Branding for Real Estate, Graphis Photography Awards 2024, Silver Winner
Hana Apartments
A brand for all seasons
Something Bold
We were engaged to craft a differentiating brand identity for a new apartment community in Hillsboro, OR, positioned near corporate headquarters of globally renowned companies such as Nike and Intel.
Of Global Influence
With influence from the area’s diverse global tech talent, our inspiration came from old-world bazaars, Indian textiles, and the cultural connection to sister city Fukuroi, Japan. We wanted to combine pop, polish, sophistication, and serenity and stand apart from the Pacific Northwest vibe of muted earth tones and rugged camp.
Pushing Boundaries
We paired rich colors with delicate tones, subtle tone-on-tone patterns, and deep pops of red — to achieve a fresh and memorable look. To contrast the intensity of the palette, we used copy to bolster an idyllic location alongside Amberglen Park and create a sense of place —a verdant haven and a welcome respite that would appeal to the tech set.
All With Intention
With an exceptional website, leasing materials, and captivating imagery showcasing custom details throughout the property, we unveiled Hana Apartments to the world, creating a brand that fosters a sense of belonging and community.
