World Children’s Fund

World Children’s Fund (WCF) is a well-established, non-profit organization with global programming and donor bases in 8 countries. WCF serves children and their families in developing countries around the world by working to stop the cycle of hunger, poverty, illiteracy and abuse.

The Challenge

When WCF came to us they had an antiquated site that had been developed before the ubiquity of mobile and tablet. They had exquisite imagery and narrative created by a photojournalist who has traveled and written extensively for their organization, but the photos, stories and especially their programs were getting lost on the current site. The new site needed to be responsive, informative, have the ability to accept online donations and translate elegantly into 8 languages to engage their donor base.

Our goal was to create a clean, professional, well-organized, and highly visual site that encourages donors to personally connect and actively participate in the solution.

Strategy

Our first step was to completely restructure the architecture of their site. We lifted their programs out of blog style stories and elevated each program to a standalone page structured to include the need, recipient benefits, donor impact, and success stories. We created a user journey to aid engagement with clear pathways to action. And most of all, we focused on elevating the images of the children and families who benefit from their many programs.