Services: Brand Strategy, Collateral Materials, Copywriting, Logo & Identity, Messaging, Naming, Photography, Signage, Website
Hearth
Modern farmhouse apartments in Vancouver, WA. Natural and refined. Warm and inviting. Fresh and organic. Cozy up to your living space.
Project Goals
Develop a unique brand identity and brand story that positions the property as desirable place to live and drives demand for lease-up.
Strategy
Elevate the everyday and evoke the feeling of home to position Hearth as the clear choice for those who crave the perfect blend of classic comfort and modern style.
Challenges
Infuse the project with personality and identity and create a sense of neighborhood in an area full of chain retail and box stores.
Highlights
Evocative brand elements create feelings of coziness and warmth that invite prospects and tenants to drop by, or, stay awhile.
High-impact photography emphasizes comfortable and inviting spaces.
Result
Hearth is recognized as the best offering in its area and enthusiasm for the project has resulted in heavy demand for leases and pre-leases.
