Westside Commons

Introducing a modern new era for the storied home of the annual Washington County Fair

Project Goals

1. Establish as a destination for Hillsboro and beyond

2. Honor the history and heritage while creating significance for future generations

3. Act as an invitation to the public

4. Be reflective of the surrounding community while reaching beyond the county limits to attract and invite broader participation

5. Support national caliber events while continuing the tradition of local and community events

6. Set the stage for future development

7. And most importantly, serve as a source of pride for the entire community

Strategy

With a $50 million investment in the resurgence and sustainability of the 100 acre Fairground Complex, our job was to usher the county fairgrounds into a new era by elevating it to new grandeur as a viable and inviting year round event venue.

We worked closely with the county project team, the architectural team and never lost site of the multitude of audience types for whom the end result must have broad and lasting appeal.

With construction underway, it was time for the brand to receive an investment and upgrade to a modern era, starting with the name.

We developed a comprehensive exterior and interior wayfinding and signage package to meet the strict city code requirements while keeping it fun, informative and on brand.

The Brand

The brand uses an array of shapes and colors to reflect the wide variety of uses and distinguish the unique venues and facilities at Westside Commons. The result is a sophisticated and playful brand that is flexible, scalable and able to grow with the expanded uses.

A New Website

In collaboration with the development team Saffire, we designed a brand new website that was implemented on the existing integrated ticketing platform. The site invites an intuitive user experience where visitors can quickly access the information they need, while experiencing the energy of attending an event at Westside Commons. 

Results

We have captured the fun, fair spirit and elevated the property into its new era of becoming a sophisticated events venue with the ability to draw audiences year round and serve the county for generations to come.