LifeWorks NW

On the Road to Hope

Services Art Direction / Copywriting / Editorial Design / Messaging

When LifeWorks NW launched a capital campaign to build a new home for Project Network—their successful drug, alcohol and mental health treatment program—they engaged Think Joule to guide the creation of a key campaign brochure.

Think Joule developed a case statement, messaging strategy and bold design for a powerful campaign booklet that was used to create awareness among community partners and build support across a broad donor base.

Through the lens of a personal testimony, Think Joule told a story of hope, recovery and transformation in a fundraising booklet that could be used alongside existing materials for current and prospective donors. A compelling narrative approach was combined with arresting infographics to illustrate the need, while memorable messaging around the program’s proven results articulated the campaign’s visionary path forward. A powerful “ask” concluded the piece. 

A Turning Point

Garnering support from public, private and community supporters, LifeWorks NW completed a successful capital campaign. Opening the doors to its new facility marks a turning point for the organization and for the women and families who will experience first hand the transformational power of starting on the path to recovery, for themselves and for future generations.